Chanel Store in California by Peter Marino cover

Coco Chanel’s Paris by Peter Marino apartment figures prominently in her legendary brand’s history. Located in the same rue Cambon building as the designer’s couture salon and atelier, the flat was an exotic retreat filled with artwork by friends like Jacques Lipchitz and Salvador Dalí, as well as furnishings and objets that featured some of the enduring motifs identified with her namesake label: the iron double C’s and 5’s that graced a crystal chandelier, the inlaid camellias on a set of 18th-century Coromandel screens.

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Those splendid interiors served as inspiration for Chanel’s  Boston boutique, a 10,000-square-foot space devised by architect and designer Peter Marino. Today, Home Decor Ideas shows you this store to inspire you!

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Occupying the first two floors of a limestone-clad condominium building on upscale Newbury Street, the store is outfitted in a très Chanel palette of black, gold, ivory, and beige and conjures the feel of a stately townhouse.The look of the store is very residential and with a lot of glamour.

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Coco Chanel was a champion of the artists of her day, and Marino continues that tradition, tapping contemporary talents to create unique pieces for the boutiques he conceives. At the Boston outpost, a rhinestone stag by Marc Swanson is a nod to Coco’s famous pair of bronze deer, while a wheat sheaf rendered in gold-plated beads by Liza Lou recalls the gilded base of the designer’s cocktail table—a symbol of abundance and good fortune, Marino says. Such details fit perfectly with the fashion house’s guiding ethos of handmade luxury.

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This store is like a work of couture.

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