For the September 2018 edition, Maison et Objet’s layout was entirely revamped. This change was implemented in order to simplify the structure of the fair’s offering, improve visitor experience and encourage chance discoveries. While some adjustments are still needed and will be made as early as the January 2019 event in Paris, initial feedback confirms the positive impact of these changes.
Today, how about broadening our knowledge on this grand design event a little bit more?
The success of Maison et Objet has always relied on the breadth of its offering. More than 20 years after its inception, the fair has revealed a brand new structure. Featuring two aptly named Hubs — Maison et Objet —, the new layout allows for a more intuitive experience of the fair, which promises unexpected and exciting discoveries for visitors.
In order to help visitors gain insight into emerging trends, Maison et Objet has scaled up the ‘What’s New?’ exhibitions. For the first time this season, the inspirational displays starring new products by exhibitors expanded to four locations.
Complementing the Trends Forum, their approach offers a chance to get a quick read of the season’s innovations. A wonderful opportunity for 500 of the 3,000 exhibiting luxury brands, such as Covet House, Boca Do Lobo, Brabbu, DelightFULL and many more, to enjoy additional exposure for their most exciting products.
Maison et Objet now provides two new ways for visitors to keep the experience going. In addition to MOM, the platform that features exhibitors’ collections all year round, this season also saw the launch of the Trend Mook.
This new and improved version of the Inspirations Book offers a wealth of information indispensable to grasping the emerging trends that are reshaping the market. Design and decoration take over the city of Paris In parallel to the trade show, the 8th edition of Paris Design Week was held from September 6th-15th 2018.
Themed walks took design enthusiasts and all those interested in the latest trends to discover 200 different places, each featuring original exhibitions and the season’s latest creations.
Partnerships with La Biennale Paris and AD Intérieurs exhibition, which pays tribute every year to the work of the greatest decorators of the moment, make Paris a highlight in the international decoration, design and lifestyle calendar and the place to be in January.
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